We are Kindling
A branded podcast consultancy and production network founded by two seasoned execs with experience leading global partnerships at companies including Spotify, SoundCloud, Sony Music, and Cup & Nuzzle.
Aggie and Annabel first met in 2006 while at universities in Scotland. Unbeknownst to them, this was the same year Daniel Ek founded Spotify, where they would go on to work closely together for a number of years, firmly establishing their love of all things audio, tech and entertainment.
Meet Aggie
Aggie started her career on the Jaguar account at global creative agency Euro RSCG Luxe. As a very early adopter of Spotify, she was compelled to contact the then powers-that-be to see if there was a role for her there, or rather convince them to create a new one!
Combining her loves of music and advertising, Aggie helped launch and manage Spotify’s European Brand Partnersips team; developing music and audio-focused partnerships with some of the world’s biggest brands including Levi’s, Jack Daniel’s, Starbucks, Nissan, Malibu and Citroen.
Aggie went on to manage brand partnerships within both ASOS and SoundCloud before honing in on the world of podcast production, marketing and strategic partnerships at award-winning independent podcast studio Cup & Nuzzle.
Meet Annabel
Annabel started her career in communications, before a well timed tap on the shoulder by Aggie led to an exciting move to join the newly-launched commercial team at little known green music start-up Spotify! This fortuitous tap would not only lead to her working alongside her best pal at the world’s most exciting music tech company, but also kickstart a brilliant career in advertising and brand partnerships.
After 11 incredibly fulfilling years at Spotify that culminated in a move out to New York to launch Spotify’s multi-market brand partnerships team, Annabel joined Sony Music to lead their branded podcast business, creating custom podcasts for brands, organisations, platforms and publishers. She has extensive experience in managing emerging and mature commercial organisations, designing go-to-market global strategies and scaling businesses at the intersection of entertainment, technology and marketing.